Jan 2025 - Mar 2026
Mükellef Teknoloji
Digital Marketing Specialist
Scaled multi-channel acquisition with sharper CAC, CTR, and CVR analysis.
MK
Challenge
Mükellef needed efficient acquisition across multiple paid channels while keeping budget allocation responsive to performance and market changes.
Approach
I managed paid media planning, analyzed CAC, CTR, and CVR trends, ran A/B tests, monitored platform shifts, and worked closely with designers to turn learnings into new ad iterations.
Lessons
The strongest growth loops came from connecting channel data, creative direction, and cross-functional execution instead of treating each as separate work.
Results
- Improved decision speed through regular metric reviews.
- Built a more disciplined test cadence for creatives and audiences.
- Aligned performance insights with design output and campaign launches.
Metric Snapshot
Indexed and source-CV metrics shown together for quick scanning.