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Practical notes on paid growth, creative testing, and lifecycle systems.
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Notes on growth marketing
2026-02-09 4 min read
Building Lifecycle Automations with Klaviyo
Lifecycle email works when segmentation, timing, and offer logic are built around real customer behavior.
Read post 2026-01-26 5 min read
Scaling Campaigns with Lookalike Audiences
Lookalikes still work best when the seed quality is strong, the creative is specific, and the team knows when to broaden.
Read post 2026-01-12 4 min read
Experiment-Driven Growth Marketing
A practical way to keep paid acquisition honest: clear hypotheses, clean tracking, and creative tests that can actually teach the team something.
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