May 2021 - May 2023
KitUP
Digital Marketing Specialist
$100K+ monthly budgets across Turkey, US, and EMEA.
KU
Challenge
KitUP needed to scale paid growth across regions without losing creative discipline or ROAS visibility.
Approach
I managed Meta, Google, TikTok, and Twitter Ads; briefed designers; tracked high-ROAS creatives; and scaled winning visual angles across markets.
Lessons
The strongest growth loops came from connecting channel data, creative direction, and cross-functional execution instead of treating each as separate work.
Results
- Oversaw $100K+ ad budgets across Turkey, US, and EMEA.
- Built a practical creative operation around performance data.
- Identified and scaled high-ROAS visuals faster.
Metric Snapshot
Indexed and source-CV metrics shown together for quick scanning.