Performance marketing
Product growth
Burak Öztürk
Performance marketing & product growth — building acquisition systems and shipping products.
Based in Istanbul, Turkey.
Digital Marketing Specialist at Mükellef, building personal products and projects.
Core areas
- Meta Ads & Google Ads
- Measurement: GA4 & GTM
- Lifecycle CRM: Klaviyo
- Creative testing & funnel strategy
Experience
6+ years in performance marketing & growth.
Remote-friendly and cross-functional by default.
About
Experimentation keeps me honest; measurement keeps me focused.
I build acquisition systems across Meta Ads and Google Ads.
GA4, GTM, and clear analytics are part of every launch.
Creative testing is the lever I pull most often.
I bring lifecycle CRM (Klaviyo) into the mix for retention.
I enjoy building small products and iterating fast.
Remote-first and comfortable with cross-functional teams.
6+ years in performance marketing and growth, mostly in e-commerce.
Work
Currently
Digital Marketing Specialist at Mükellef (Jan 2025 – Present), leading acquisition systems, measurement, creative testing, and lifecycle growth.
Previously
Performance marketing and growth roles in e-commerce, running paid social, search, and CRM across US, Canada, Turkey, and EMEA.
Markets
US / Canada / Turkey / EMEA
Focus
Meta & Google Ads, analytics, measurement, lifecycle CRM
Approach
Experiment-driven, creative iteration, funnel thinking
Now
- Building personal products alongside client work.
- Improving measurement systems and reporting clarity.
- Exploring remote and global growth opportunities.
Contact
Want to collaborate, brainstorm, or compare notes on growth? Reach out anytime.